Background and Significance

Mobile commerce which is also known as m-commerce, involves the buying and selling of goods and services through mobile devices. The rise in the mobile device usage also with the advancements in technology has helped drive the growth of them-commerce industry. According to Statista, the global mobile commerce sales are projected to reach $3.56 trillion by 2024,which accounts for 72.9% of e-commerce sales. Generative AI is a branch of intelligence which allows algorithms to generate content such as text, images, and code based on the data on which they are trained on. This technology holds the potential for transforming the mobile commerce sector by making the user’s experiences better, raising the customer support standards, and allowing for personalized content creation.

Overview of Generative AI

Generative AI utilizes and runs on cutting edge models such as Generative Adversarial Networks (GANs), Variational Autoencoders (VAEs), and Transformer based models such as GPT 3. These advanced systems are trained on datasets to create content that makes sense and fits the context. Generative AI has found success across fields including natural language processing, computer vision, and creativity sectors.